AI and Digital Capability
Change is inevitable but transformation is a choice
Introduction
The communications landscape is evolving at extraordinary speed. Audiences consume information in new ways, expectations are higher than ever, and AI is reshaping how teams operate. To stay ahead, communications functions need to be strategically focused, insight-driven and technologically capable.
Kingsford Strategy can conduct an independent review of your communications capability, assessing how well your team is set up to meet the demands of the modern environment. Using a structured framework, we identify strengths, expose gaps, and make practical recommendations for how to use technology to improve efficiency, effectiveness and performance.
Clarity of strategy and objectives
High-performing teams start with a shared sense of purpose. We assess whether your communications function is working to clear, measurable objectives aligned to organisational priorities, and whether there is a coherent strategy guiding activity. This provides the foundation for focused, outcome-driven communications.
Audience data and insight
Understanding audiences is central to modern communications. We examine how your team gathers and applies audience data and stakeholder insight. This includes assessing the use of segmentation and targeting as well as exploring the potential to adopt new tools, such as synthetic data and AI-based analytics.
Digital, data and AI skills assessment
Most communications teams are still structured for a legacy media environment. We evaluate whether your communications function has the right skills, structures and tools needed to deliver modern campaigns, and make recommendations for how to align capability to modern strategic needs.
Adoption of technology and innovation
Communications is being reshaped by data, AI and new digital tools. Drawing on our experience introducing AI tools across UK Government, we assess whether your team is adopting technology in a way that enhances productivity, targeting and creativity - and where there are opportunities to modernise further.
Data-driven measurement and evaluation
The best teams treat strategy and delivery as a cycle, not a one-off exercise. We assess how well your team evaluates activity, draws out lessons, and feeds insight back into planning. By embedding evaluation and learning into everyday practice, you create a culture that adapts and improves over time.
360-degree perspective
We conduct interviews and surveys with the leadership of the function, senior organisational stakeholders, team members and partners to understand how communications is perceived and where it adds value. This 360-degree approach ensures recommendations are grounded in reality, not theory.