Corporate affairs counsel for a changed world
Good communication has never mattered more or felt more difficult. Audiences are fragmented, trust is harder to earn and AI is reshaping the information environment.
Kingsford Strategy helps leaders respond with clearer strategy, stronger teams and more confident use of AI.
Our Services
Strategy
We help teams develop their communications strategy, through a clearer narrative and a stronger focus on audiences and outcomes.
Capability
We help clients modernise their corporate affairs capability to meet the challenges of today’s information environment.
AI
We help clients adopt AI tools by focussing on people not technology to raise standards, build confidence and preserve human judgement.
Crisis
We help clients anticipate risks and prepare plans to respond to a crisis more effectively.
What makes us different
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Kingsford Strategy is led by Simon Baugh CBE, former Chief Executive of UK Government Communications. Simon led major improvements in digital, data, AI, evaluation and standards within government. That experience matters because corporate affairs leaders face the same pressures: lower trust, fragmented audiences, faster information flows, AI disruption and rising expectations.
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Many communications models were built for a slower, simpler world: clearer audiences, fewer channels and more controllable messages. Kingsford Strategy is built for the world corporate affairs leaders now face. All our services are focused on what leaders need now: clearer priorities, new capability and more confident use of technology.
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Every project is personally led by Simon. Clients get discrete experienced counsel from someone who has led and modernised corporate affairs teams under pressure. The aim is supportive and practical advice that helps leaders make better choices and leaves teams stronger.
Our Founder
Simon Baugh CBE was Chief Executive of UK Government Communications from 2021 to 2025, leading more than 6,000 communications and marketing professionals.
Simon has advised leaders in high-pressure situations, including COBR meetings, and led UK Government Communications during the latter stages of the COVID-19 pandemic, the death of HM Queen Elizabeth II, and Russia’s war in Ukraine.
Simon was awarded a CBE in the 2026 New Year Honours List for his work modernising government communications.
His record includes:
Establishing the Government’s New Media Unit, which integrated data analysis, creative content and paid media to measurably improve audience outcomes.
Developing GCS Assist, an award-winning generative AI tool for public sector communications, which delivered nearly £10m in annual productivity benefits.
Delivering GCS Advance, a major learning and development programme to strengthen skills in digital, data, evaluation and AI.
Before Government, he worked in senior private sector roles with a focus on infrastructure and regulation.
Contact Simon Baugh
Speaking and leadership sessions
simon@kingsfordstrategy.com
+44 7487 784516
Read Cut Through! - Simon’s blog on how to communicate with clarity in a noisy world
