How communications teams need to change to earn attention, build trust and drive outcomes in a more fragmented, abundant and lower-trust information environment. This session sets out what has changed, what still matters, and the capabilities teams now need to win.

Audience takeaways:

• Understand the structural changes reshaping communications.

• Learn what drives trust and practical strategies for how to build it.

• Identify the core capabilities modern teams need, from greater experimentation to stronger insight and measurement.

How to prepare for crises, respond clearly when facts are incomplete, and build resilience to misinformation before it takes hold. This session brings together practical crisis leadership, response frameworks and approaches such as pre-mortems, red teaming and pre-bunking.

Audience takeaways:

• A clear model for how to communicate in a crisis

• See how pre-mortems and red teaming can expose weak points early and improve preparedness.

• Understand why traditional rebuttal is not enough to combat misinformation, and how pre-bunking can prevent falsehoods before they spread.

How to adopt AI and create a culture of innovation. This session draws on practical lessons from building and scaling an award-winning AI tool and the difference between having access to technology and its adoption and good use.

Audience takeaways:

• Understand where AI can add most value in communications, and where human judgement still matters most.

• Learn the practical steps needed to implement AI well: training tools properly, focusing on people not just technology, and setting clear guardrails.

• See why AI adoption is a cultural challenge as much as a technical one.

• Leave with a clear view of the communications consequences of the next wave of change, including synthetic audiences and agentic AI.

How leaders and teams can sustain judgement, perspective and performance in a high-pressure, fast-moving environment. This session treats resilience not as self-help, but as a professional capability that affects decision-making, leadership and effectiveness.

Audience takeaways:

• Recognise the traps that erode resilience, including overload, negative framing and over-responsibility.

• Learn simple techniques to maintain perspective, energy and sound judgement under pressure.

• Think more clearly about how teams, not just individuals, build resilience.

What great communications leaders do to build strong teams and deliver results. This session is built around four leadership tasks: clarity, capability, confidence and continuous improvement. It focuses on how to: set direction, build skills, motivate teams and create a culture of continuous improvement.

Audience takeaways:

• Understand the four core jobs of a communications leader: articulate the plan, set standards, build capability and create confidence.

• Learn how to set teams up for success as the communications environment changes.

• Understand how continuous improvement can become part of the culture, rather than a one-off change programme.