Simon Baugh CBE
Speaking and leadership sessions on success in a changing communications environment
Clear thinking for a noisy world.
Simon delivers speaking sessions for communications leaders and teams on how the communications environment is changing, how AI is reshaping the profession, and what leaders should do differently in response.
These sessions draw on more than 20 years in senior communications leadership, including as Chief Executive of UK Government Communications, and are designed to help organisations build stronger judgement, resilience and capability.
Example sessions
Practical speaking sessions for communications leaders and teams on strategy, AI, crisis and leadership.
Each session combines real-world experience, clear frameworks and practical lessons that audiences can apply straight away.
Sessions can be delivered as keynotes or interactive team sessions, and tailored for leadership groups, communications teams or client events.
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What should teams do differently to earn attention, build trust and drive outcomes in a fragmented and low-trust information environment?
Audience takeaways:
Understand the structural changes reshaping communications.
Learn what drives trust and the winning strategies for how to build it.
Identify the core capabilities modern teams need.
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How ready are you for a crisis? This session draws on practical experience to provide useful frameworks for when the worst happens.
Audience takeaways:
A clear model for how to communicate in a crisis
See how pre-mortems and red teaming can expose weak points early and improve preparedness.
Understand why traditional rebuttal is not enough to combat misinformation, and how pre-bunking can prevent falsehoods before they spread.
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What are the most important things to get right when adopting AI? This session draws on practical lessons from building and scaling an award-winning AI tool.
Audience takeaways:
Understand where AI can add most value in communications, and where human judgement matters most.
Learn the practical steps needed to implement AI well: training tools properly, focusing on people not just technology, and setting clear guardrails.
See why AI adoption is a cultural challenge as much as a technical one.
Leave with a clear view of the communications consequences of the next wave of change, including synthetic audiences and agentic AI.
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How can leaders and teams sustain judgement, perspective and performance in high-pressure environments?
Audience takeaways:
Recognise the traps that erode resilience, including overload, negative framing and over-responsibility.
Learn simple techniques to maintain perspective, energy and sound judgement under pressure.
Think more clearly about how teams, not just individuals, build resilience.
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What do great communications leaders do to build strong teams and deliver results? This session is built around four leadership tasks: clarity, capability, confidence and continuous improvement.
Audience takeaways:
Understand the four core jobs of a communications leader: articulate the plan, set standards, build capability and create confidence.
Learn how to set teams up for success as the communications environment changes.
Understand how to make continuous improvement part of the culture, rather than a one-off change programme.
Feedback from clients
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“Thanks for joining our leadership team meeting. It set up the next couple of days perfectly – evidenced by how frequently we referred back to many of the insights you shared!”
Corporate Affairs Director, FTSE 100 company
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“The feedback I received from the team was exceptional. They’ve commented on how fascinating and exciting the presentation was. It gave them all food for thought and drove lots of discussions afterwards.”
Corporate Affairs Director, Telecoms
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"Thank you for presenting at our conference. The feedback we received from clients was fantastic. It was exactly what we were hoping for."
Partner, Global law firm
Contact Simon Baugh
simon@kingsfordstrategy.com
+44 7487 784516
Read Cut Through! - Simon’s blog on communications leadership
