What should teams do differently to earn attention, build trust and drive outcomes in a fragmented and low-trust information environment?

Audience takeaways:

• Understand the structural changes reshaping communications.

• Learn what drives trust and the winning strategies for how to build it.

• Identify the core capabilities modern teams need.

How ready are you for a crisis? This session draws on practical experience to provide useful frameworks for when the worst happens.

Audience takeaways:

• A clear model for how to communicate in a crisis

• See how pre-mortems and red teaming can expose weak points early and improve preparedness.

• Understand why traditional rebuttal is not enough to combat misinformation, and how pre-bunking can prevent falsehoods before they spread.

What are the most important things to get right when adopting AI? This session draws on practical lessons from building and scaling an award-winning AI tool.

Audience takeaways:

• Understand where AI can add most value in communications, and where human judgement matters most.

• Learn the practical steps needed to implement AI well: training tools properly, focusing on people not just technology, and setting clear guardrails.

• See why AI adoption is a cultural challenge as much as a technical one.

• Leave with a clear view of the communications consequences of the next wave of change, including synthetic audiences and agentic AI.

How can leaders and teams sustain judgement, perspective and performance in high-pressure environments?

Audience takeaways:

• Recognise the traps that erode resilience, including overload, negative framing and over-responsibility.

• Learn simple techniques to maintain perspective, energy and sound judgement under pressure.

• Think more clearly about how teams, not just individuals, build resilience.

What do great communications leaders do to build strong teams and deliver results? This session is built around four leadership tasks: clarity, capability, confidence and continuous improvement.

Audience takeaways:

• Understand the four core jobs of a communications leader: articulate the plan, set standards, build capability and create confidence.

• Learn how to set teams up for success as the communications environment changes.

• Understand how to make continuous improvement part of the culture, rather than a one-off change programme.